PRIVACY POLICY

BUSINESS LEGACY SCORECARD

Operated by Atarax Media LLC

https://businesslegacyscorecard.com

Effective Date: February 26, 2026

Last Updated: February 26, 2026

YOUR PRIVACY MATTERS

This Privacy Policy describes how Business Legacy Scorecard, operated by Atarax Media LLC ("we," "us," or "our"), collects, uses, discloses, and protects information when you access our website and educational resources at https://businesslegacyscorecard.com.

By using our website, completing our scorecard assessment, or enrolling in our educational content, you acknowledge that you have read and understood this Privacy Policy.

1. SCOPE OF THIS POLICY

This Privacy Policy applies to all information collected through businesslegacyscorecard.com, including the Business Legacy Scorecard assessment, free course enrollment, and related email communications. It covers how we handle information about business owners and other individuals who interact with our educational resources.

2. INFORMATION WE COLLECT

2.1 Information You Provide Directly

Depending on how you interact with our platform, you may provide some or all of the following:

2.2 Automatically Collected Information

When you visit our website, we automatically collect:

2.3 Information from Third-Party Services

We use third-party services to deliver our website and manage communications. These services may collect and share information with us as described in Section 7 below.

3. HOW WE USE YOUR INFORMATION

3.1 To Deliver Our Educational Services

3.2 To Communicate With You

3.3 To Connect You With Professional Resources

With your consent, we may share your contact information with a licensed business succession planning attorney in your area who may be able to assist with your planning needs. This will be communicated clearly before any such referral occurs. We do not sell your personal information.

3.4 To Improve Our Services

3.5 For Legal and Security Purposes

4. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We may share your information in the following limited circumstances:

4.1 With Service Providers

We share information with trusted third-party service providers who help us operate our website and deliver communications. These providers are contractually obligated to protect your information and use it only for the purposes we specify. See Section 7 for details about specific providers.

4.2 With Attorney Referral Partners

If you request a consultation with an attorney through our platform, we will share your name, email address, ZIP code, and scorecard results with a licensed attorney in your area. We will notify you before this occurs, and it will only happen with your consent.

4.3 For Legal Reasons

We may disclose your information if required by law, legal process, or government request, or if we believe disclosure is necessary to protect our rights, the rights of others, or to investigate fraud or security issues.

4.4 Business Transfers

If our business is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

5. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to operate our website and measure performance. For detailed information about the specific cookies we use, please see our Cookie Policy at https://businesslegacyscorecard.com/cookie-policy.

5.1 Types of Cookies We Use

5.2 Managing Cookies

You can control cookies through your browser settings. Note that blocking certain cookies may affect website functionality.

6. EMAIL COMMUNICATIONS AND OPT-OUT

By completing the scorecard assessment, you consent to receive educational email communications from Business Legacy Scorecard. These communications include your scorecard results, course access instructions, and follow-up educational content about business transition planning.

You may unsubscribe at any time by clicking the unsubscribe link in any email we send. Unsubscribing will stop all marketing and educational communications. You may still receive transactional messages related to your account.

7. THIRD-PARTY SERVICES AND DATA COLLECTION

We use the following third-party services to deliver our website and manage communications:

7.1 GoHighLevel — CRM and Marketing Platform

Purpose: We use GoHighLevel to manage lead data, send email communications, and automate course delivery.

Data Collected by GHL:

Data Location: GoHighLevel stores and processes data in the United States.

For more information: Review GoHighLevel's Privacy Policy at https://www.gohighlevel.com/privacy-policy

7.2 Google Sheets — Data Storage

Purpose: We use Google Sheets to store and organize lead data collected through the scorecard assessment.

Data Stored:

Data Location: Google processes and stores data in the United States and other countries in accordance with its privacy policies.

For more information: Review Google's Privacy Policy at https://policies.google.com/privacy

7.3 Facebook/Meta — Advertising and Analytics

Purpose: We use Facebook advertising tools to reach business owners who may benefit from our educational resources, and to measure the effectiveness of our advertising campaigns.

Data Collected by Facebook:

How Facebook Uses This Data: Facebook uses this data to display our ads to relevant audiences, measure campaign performance, and build advertising profiles across Meta platforms.

For more information: Review Meta's Privacy Policy at https://www.facebook.com/privacy/policy

8. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.

You may request deletion of your personal information at any time by contacting us (see Section 12).

9. DATA SECURITY

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. YOUR PRIVACY RIGHTS AND CHOICES

10.1 Access and Correction

You may request a copy of the personal information we hold about you, or request that we correct inaccurate information, by contacting us at the information in Section 12.

10.2 Deletion

You may request that we delete your personal information at any time, subject to legal exceptions.

10.3 Opt-Out of Communications

10.4 Non-Discrimination

We will not discriminate against you for exercising any of these privacy rights.

11. CHILDREN'S PRIVACY

Our services are intended for adults and are not directed to individuals under 18 years of age. We do not knowingly collect personal information from anyone under 18. If you believe we have collected information from a minor, please contact us immediately.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date above. Your continued use of our services after such updates constitutes acceptance of the revised policy.

13. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Business Legacy Scorecard (Atarax Media LLC)

Email: [email protected]

Website: https://businesslegacyscorecard.com

Mailing Address:
Atarax Media LLC
330 S Second Ave #200-1584
Minneapolis, MN 55401

About Business Legacy Scorecard: Business Legacy Scorecard is an educational platform operated by Atarax Media LLC. We provide business transition planning assessments and educational resources to help business owners understand their readiness for future ownership transitions. We are not a law firm, do not provide legal advice, and do not create attorney-client relationships. Educational content provided through this platform is for informational purposes only.

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End of Privacy Policy